芮博士是新型通讯电子公司 SmartTrans 的董事长，通过互联网提供支付和营销的平台，帮助企业打通14亿人口的中国市场。SmartTrans 最近为澳式橄榄球球队- 阿德莱德港队打开了通往中国的大门，球队负责人称赞芮博士为"在中国最吃香的澳洲人"。
The Port Adelaide Football Club has enlisted “the best connected Australian in China” to help realise its dream of successfully cracking the world’s biggest market.
Among his other private sector interests, Raby is now chairman of communications innovation company SmartTrans, whose Chinese arm has developed a billing and marketing platform tailored for companies trying to cut through on social media in a country of almost 1.4 billion people.
The SmartTrans platform has been a local launchpad for the social media of Socceroos star Tim Cahill, who currently plays for Shanghai Shenhua in the Chinese Super League, but Raby says the relationship with Port Adelaide “is the first time we’ve taken on a football club”.
“It doesn’t matter what it is you’re marketing, if you want to promote your products through the mobile phone networks in China, we’re the gateway to the market.”
“The thing with China, the market is so huge that you’re looking at niches, and those niches can be quite substantial,” he said.
© 2018 Geoff Raby & Associates