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The man with the power to win over China 

Last Updated:2015-09-07

“We’ve developed a model, an online billing platform, that provides a solution for people that want to market products through mobile phones and online in China,” Raby told InDaily from Beijing.

The Port Adelaide Football Club has enlisted “the best connected Australian in China” to help realise its dream of successfully cracking the world’s biggest market.

Among his other private sector interests, Raby is now chairman of communications innovation company SmartTrans, whose Chinese arm has developed a billing and marketing platform tailored for companies trying to cut through on social media in a country of almost 1.4 billion people.

The SmartTrans platform has been a local launchpad for the social media of Socceroos star Tim Cahill, who currently plays for Shanghai Shenhua in the Chinese Super League, but Raby says the relationship with Port Adelaide “is the first time we’ve taken on a football club”.

“It doesn’t matter what it is you’re marketing, if you want to promote your products through the mobile phone networks in China, we’re the gateway to the market.”

“The thing with China, the market is so huge that you’re looking at niches, and those niches can be quite substantial,” he said.

Read the full interview in the InDaily: