News & Media
The man with the power to win over China 

Last Updated:2015-09-07

Dr. Geoff Raby was Australia’s ambassador in Beijing from 2007 until 2011, and was previously deputy secretary of the Department of Foreign Affairs and Trade.

He is now chairman of communications innovation company SmartTrans, whose Chinese arm has developed a billing and marketing platform tailored for companies trying to cut through on social media in a country of almost 1.4 billion people.

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