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Chinese entrepreneur goes whole hog on Aussie wine, ambassador and all

Last Updated:2017-05-26

Dr. Geoff Raby, the former Australian ambassador to China who still lives in Beijing, is one of the "celebrity" faces on wine produced in Australia and sold in China by the fast growing and privately owned Swan Wine Group.

Swan Wine Group last year exported 250,000 bottles of wine to China making it one of the top 10 exporters of wine to the country. Its latest success was the launch of special 1.5 litre bottles of red to celebrate the year of the Rooster.

The first batch of 15,000 bottles of Ambassador shiraz from the Barossa Valley sold well within days of its launch.

Australia's total exports of wine to China surged 40 per cent to $520 million in calendar 2016. These figures included a 53 per cent growth in the premium category, which is where Swan Wine Group products are priced.

Read the full article on the Australian Financial Review: